People really like "how-to" books. I know because we sell tons of the Things. Even with YouTube videos on every how-to topic under the sun, people still love their books.
I think that's a good Thing. And here's why:
- A book still opens even when the internet goes down.
- There's no character or file size limit on a book, so it can be fully packed with everyThing you need to know in one place.
- You don't have to pause a book to complete the next step in your project.
- Anyone can publish a video online, but to get into print you have to know pretty much everyThing about your topic.
- Reading and then doing is a lot easier than doing while watching.
Maybe I'm
slightly biased, but I think we have some of the best and brightest how-to books in the world. They're funny, informative and full of Things you'd love to learn how to do. And you can learn how to do Things — like winning a fight with a bear — before you actually
need them. Because, let's face it, a charging bear isn't going to stop while you search for videos on your smartphone!